Discovering undervalued investment opportunities around the globe.

Pouya David Yadegar has long believed that, when approached correctly, equities represent the best place in the world to invest. Guided by this principle, he established Prime, an institutional-grade fund crafted for scalability, supported by top-tier service providers, and substantiated by GIPS verifications.

As Prime’s Founder and CIO, Pouya has skillfully identified undervalued equities, leading Prime to be recognized by BarclayHedge as the top Long/Short Fund, with its Long Only Unlevered Portfolio outperforming Morningstar’s world’s largest unlevered long mutual funds and ETFs worldwide over the past 15 years.

Before Prime, Pouya led two pioneering real estate investment and finance companies with the Yadegar family office from 1996 to 2007, expanding them into national entities. During his tenure, he conceived what would become an innovative multi-billion-dollar initiative integrating various software firms into a cohesive platform addressing the entire mortgage lifecycle.

Pouya’s investment approach is distinguished by a commitment to long-term growth and disciplined risk management, principles ingrained through his involvement with his multigenerational family office. Originating from a background in copper wire manufacturing, the Yadegar family office has grown into a renowned real estate entity in Southern California, based in Beverly Hills. Reflecting the family’s steadfast investment philosophy, the Yadegars have never sold a property they have acquired. Pouya holds a Bachelor of Science in Business Administration, specializing in Marketing and Finance, from the University of Southern California (USC).

Isidoro is an accomplished executive who spent nearly three decades driving the growth of Telmex, the telecommunications company owned by Carlos Slim. Serving as Commercial Director, he played a pivotal role in mergers and acquisitions, as well as complex international negotiations, and led a key sales and marketing organization that transformed Telmex into a full-service telecommunications and IT vendor. Isidoro built a high-performing team, from which over 60% of Telmex’s current executive team originated. During his tenure, he drove a significant increase in corporate customer wallet share through the promotion of new product categories such as VPN, internet, information security, and cloud service.

Currently, Isidoro serves as an independent board member and advisor for multiple multinational companies in sectors such as infrastructure, retail, hospitality, health, real estate, and finance. He holds a Bachelor’s degree in Business Administration from Universidad Anáhuac Mexico, and completed the CEO’s Management Program at Northwestern University’s Kellogg School of Management.

Bill has over two decades of investment expertise, leveraging a robust network of institutional relationships to secure capital and forge strategic partnerships. His career includes significant tenures at American Beacon Advisors as a Senior Vice-President and at Zeteo Capital Services as Managing Director. His track record includes raising over $16 billion for diverse ventures and facilitating transformative transactions across multiple sectors, including Hertz, KCI, Weider, Smarte Carte, Jimmy Choo, Tapco and many others. Bill holds a Bachelor of Business Administration (BBA) in Finance, a BBA in Marketing/Management from the University of Texas at San Antonio, and FINRA Series 6, 7, 22, 63, and 65 licenses.

Jason’s career spans two decades of exemplary service at premier international institutions. He is a Global Leadership Fellow at the World Economic Forum (Davos), where he pioneered China’s first international public-private partnership. Jason began his career at Procter & Gamble, where he was the youngest regional Sales & Marketing team leader in the firm’s history. He currently serves as a Senior Advisor for Global Capital Markets at LAM, the largest hotel owner in NYC (Marriott/Virgin). Jason holds a MBA from MIT, a Bachelor of Science from Cornell University. He is trained in nine languages.

Saleem is a seasoned international entrepreneur who has either led as CEO or been a key part of executive teams at multiple global firms. His expertise in operational turnarounds and securing capital from venture capital and private equity sources has positioned him as a trusted leader in the industry. As CEO of Alchemi Capital, he has skillfully managed the launch and expansion of the fund, attracting significant investment. Previously, Saleem served as Group President at Bambu Global, and CEO of Digicore Ctrack, where he boosted revenues and managed successful exits. He holds a Bachelor of Science in Software Engineering from the University of East Anglia and is a recognized speaker at international technology conferences.

Mariana has a wealth of leadership expertise, with twenty years at the helm of executive operations in the finance industry. She spearheaded the establishment of investment advisory and Fund operations for Prime at its inception 15 years ago, and her wide-ranging responsibilities include the supervision of daily Fund operations, coordination of audit processes, and the management of relationships with the Fund’s third party service providers. Mariana is adept at navigating complex operational landscapes and operational strategy. She began her professional career as Head of Compliance for a real estate finance company, where she also oversaw IT networks and personnel.

Prior to joining Prime, Tej was a Senior investment Professional for 16 years at Concord Management LLC, a multi-billion family office consultant in New York where his responsibilities included direct due diligence on alternative investment vehicles including Hedge Funds, Private Equity and Venture Capital funds, with a particular focus on funds based in North America and Asia, especially Hong Kong and Singapore. He is also a Managing Member of Astralis Ventures, a remote consultancy and private investment firm he founded. Tej graduated from Pace University with a degree in Finance.

Jeremy Lelah is a seasoned finance and sales professional with over four decades of diverse experience across multiple industries. Beginning his career as a futures trader on the New York Comex in Singapore in the early 1980s, Jeremy has since held key roles including Executive Producer at ProActive Productions, Inc., where he significantly contributed to film financing. He also successfully managed and owned a call center, and led commercial financing projects at Commercial Capital Ltd in Los Angeles. Jeremy holds a Bachelor of Business Administration degree in Finance, specializing in International Business from the University of Wisconsin-Madison.

Yelena is a globally experienced finance professional with over twenty years in the field, specializing in investor relations and capital management across four continents. As the Founder and CEO of PR Squared Web Pte. Ltd., she excels in international public relations, capital raising, and strategic business development. Her notable roles have included Global Head of Investor Relations at AST Fortis Family Office, Copia Agriculture and Food Technologies Fund, and NowComms Asia. She also served as Co-Chair at the U.S. Department of Commerce Trade Mission to Singapore and is Board Member of Asia CEO Community. Yelena holds an MBA in Finance from the University of Memphis and is a CFA charterholder.

Shoji Kitayama’s extensive 30-year career in finance is marked by senior roles at world-renowned firms, including Goldman Sachs and Morgan Stanley. Most recently, he spearheaded substantial growth as Managing Director at Man Group Japan Ltd., where he raised nearly $5 billion in AUM and launched a marketing platform for retail and institutional clients. His strategic vision also informed his time as Executive Director at Morgan Stanley MUFG Securities, and as Vice President, Head of Regional Sales, at Goldman Sachs. Shoji holds a BS in Finance from Arizona State University.

Cristina brings to Prime eight years of extensive experience in cultivating and sustaining high-value client relationships. In addition to her role with our firm, she serves as a Client Advisor for her family office in Colombia, overseeing engagements with prominent clients across various sectors. Previously, she held leadership roles at EYMAQ and Laboratorios Pineda de Colombia, where she focused on brand awareness and data-driven strategies within their marketing divisions. Cristina also contributes to the successful planning and execution of events for several prestigious organizations and groups. She graduated cum laude with a BBA from the University of Miami, double majoring in Finance and Marketing, and holds a Master’s in Project Management from EAE Business School, along with a Conde Nast certificate in Public Relations and Luxury Events.

Russell has served as CIO for several prominent institutions, including CalPERS, the largest pension system in the Americas with $450B in AUM, and the Alaska Permanent Fund Corporation (APFC), the largest sovereign investment fund in the Americas. He also held CIO roles at 10X Capital and Gulf Investment Corporation, and leadership roles at MSCI, Inc. and Deutsche Asset Management.

Russell currently sits on the board of the State of Wyoming’s Sovereign Wealth Funds Investment Committee, and previously served as Trustee of the Hedge Fund Standards Board in the UK.

He holds a Ph.D. in Political Economy and a master’s in Economics from Stanford University, along with an MBA in Finance and International Business from the University of Chicago. Russell has been recognized by Smart Money as one of America’s most influential business and finance leaders.

Salem is Vice Chairman of Bin Dasmal Group, his family office business with a 40+ year history. Previously, he served as CEO of Dubailand, a $15 billion themed master development in Dubai, with over 3 billion square feet, 55 hotels, and 45 mega-projects, including the Tiger Woods Dubai golf course, Universal City, and Universal Studios theme park. He also served on the Board of Directors for The Wave Muscat, a joint venture between the Oman government and Majid Al Futtaim.

Salem earned a bachelor’s degree in Aerospace Engineering from Northrop University and master’s degrees in both Public Administration and Accounting from the University of Southern California (USC). He is also a Certified Public Accountant (CPA).

Tom has held numerous leadership roles at some of the world’s most prestigious institutions, including Goldman Sachs, Drexel Burnham Lambert, Dubai Capital Group, and Citibank. He co-founded Goldman Sachs’ middle market business and served as Chairman and Chief Executive of Drexel Burnham Lambert Europe, as well as Worldwide Head of Operations for the Institutional Investors & Commodities Groups. At Dubai Capital Group, a $3 billion fund owned by the Ruler of Dubai, Tom served as Chief Operating Officer and was a member of the investment committee. Earlier in his career, he was the Chief Financial Officer of Citibank’s largest banking group and served as Treasurer of both Citibank Delaware and Citibank USA. Currently, Tom is a Managing Director at Chatsworth Securities LLC. He holds a Bachelor of Science in Industrial Engineering from the University of Michigan and an MBA from Harvard University.

Salah is a former senior executive at the World Bank, where he managed the organization’s largest global public goods multilateral trust fund portfolio within the sustainable development sector. He was honored with the World Bank President’s Award for Leadership in Diversity, in addition to receiving several World Bank Performance Awards. Salah is currently the President and CEO of Grey Matter International, a strategic advisory firm based in Washington, D.C. He holds a Master of Science in Biochemical and Agricultural Engineering, a post-graduate certificate from the World Bank Leadership Program at Harvard Business School, and various international academic certifications from institutions in the UK, France, and Belgium.

Gino is an accomplished investment and business professional with 25 years of experience in both entrepreneurial ventures and public sector roles at the state and federal levels. Previously, he served as Managing Partner at URI Capital Partners, a global private equity investment firm. Currently, Gino is the Co-Chief Executive Officer and Chief People Officer at E-HANA Motors Worldwide, a company dedicated to addressing the pollution crisis in congested cities around the world by providing affordable, zero-emission transportation solutions. Gino is a graduate of the University of California, Los Angeles.

Carolyn has over 35 years of experience in business management and entrepreneurship. She served as Managing Partner at Gianni Versace and held management positions at Hermes, Yves Saint Laurent (YSL), Bulgari, and Gucci. Carolyn also owns a successful consulting business that provides life and leadership coaching to high-achieving leaders and executives.